Journal
Practical writing on web, AI and growth
No thought-leadership padding. Each article is something we've actually had to work out for a client, written so you can act on it yourself.
StrategyAug 126 min read
Your Website Probably Isn't the Problem
Most businesses that ask for a redesign don't have a design problem. Here's how to work out what's actually costing you customers before you spend anything.
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AI & AutomationAug 197 min read
Automate What You Do Forty Times a Week
AI is worth adding in two or three specific places, not everywhere. The test is repetition — and most businesses already know where theirs is.
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Business SystemsAug 266 min read
When a Spreadsheet Stops Being Enough
Spreadsheets run more businesses than any software company would admit. Here's how to tell when yours has quietly become a liability.
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GrowthSep 25 min read
What to Measure After You Launch
Most businesses either measure nothing or drown in dashboards. Four numbers tell you almost everything about whether your site is working.
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