Aurora Park
A five-star booking journey built to convert lookers into guests.
Aurora ParkOverview
A boutique eco-resort needed a direct booking engine that could compete with OTAs on both experience and price transparency.
Tech Stack
Key Features
- • Villa booking engine
- • Virtual villa tours
- • Rate comparison
- • Concierge chat
Business Problem
85% of bookings were coming through OTAs at a 15-20% commission, with the resort's own site converting under 1%.
Research
Heatmap analysis of the legacy site showed visitors abandoning at the rate-comparison step due to unclear pricing and a clunky multi-page flow.
Design Process
We designed a single-page booking journey with transparent, always-visible pricing and cinematic villa photography to build desire before the price point.
Wireframes
Wireframes tested a persistent booking bar against a traditional multi-step wizard; the persistent bar won on every usability metric.
Final Design
A cinematic, nature-forward interface with immersive villa and dome galleries, an always-visible rate-matched booking bar, and concierge-style microcopy.
Technology Used
Next.js storefront synced to the resort's channel manager for live rates and availability, with Stripe handling secure deposits.
Challenges
Displaying accurate real-time rates across panoramic villas, dome cabins, and wellness suites without latency was a significant integration challenge.
Solutions
Built a caching layer with scheduled revalidation against the channel manager API, balancing rate accuracy with sub-second load times.
Business Results
+142%
Direct bookings
$18k/yr
OTA commission saved
92%
Guest return rate
Image Gallery
“We finally have a booking engine as elegant as the resort itself — and it's converting guests we used to lose to OTAs.”
Natalia Orlova
Director, Aurora Park
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