Lifeline Emergency Hospital
A calming, conversion-focused site for a 24/7 emergency hospital.
Lifeline Emergency HospitalOverview
A growing emergency hospital needed a HIPAA-conscious website that made finding the right department and reaching care simple, day or night.
Tech Stack
Key Features
- • AI appointment booking
- • Department finder
- • ER check-in link
- • Ambulance dispatch CTA
Business Problem
Patients struggled to find the right department in an emergency and often called the front desk just to ask basic routing questions.
Research
Call-log analysis showed 60% of incoming calls were routine routing requests that could be self-served with the right flow.
Design Process
We designed an urgent, high-contrast interface with a department finder and an AI-powered triage assistant available around the clock.
Wireframes
Wireframes tested a symptom-to-department quiz flow, reducing decision fatigue for first-time visitors under stress.
Final Design
A bold, trustworthy interface in deep red and charcoal, with a prominent ER check-in button, ambulance CTA, and doctor directory front and center.
Technology Used
Next.js front end with an AI appointment-booking assistant integrated to the hospital's scheduling system.
Challenges
Ensuring the AI assistant never handled sensitive medical information while still being genuinely useful under time pressure.
Solutions
Scoped the AI assistant strictly to routing and logistics, with a one-tap ambulance CTA and clear handoff to staff for anything clinical.
Business Results
+73%
Self-service routing
-40%
Front-desk call volume
4.9/5
Patient satisfaction
Image Gallery
“The AI assistant paid for itself in the first month just from reduced front-desk workload during peak hours.”
Dr. Samuel Ade
Medical Director, Lifeline Emergency Hospital
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