Loco
A high-energy e-commerce experience for a rising streetwear label.
LocoOverview
An independent streetwear label needed an e-commerce experience as bold and vibrant as its drops.
Tech Stack
Key Features
- • Headless commerce
- • New arrivals rail
- • Size AI assistant
- • Wishlist & drops
Business Problem
The brand's templated Shopify theme didn't reflect its bold streetwear identity and had a high cart-abandonment rate.
Research
Session recordings revealed customers wanted more product context (fit, material, styling) before committing to purchase.
Design Process
We art-directed each collection page with punchy gradients and full-bleed campaign imagery, weaving 'new arrival' storytelling directly into the shopping flow.
Wireframes
Wireframes balanced bold campaign imagery with persistent, unobtrusive add-to-cart interactions.
Final Design
A high-energy, orange-and-black interface with cinematic transitions, an AI size assistant, and drop countdowns for limited releases.
Technology Used
Headless Shopify on Next.js for full design control, with Framer Motion powering page and product transitions.
Challenges
Migrating from templated Shopify to headless without disrupting existing SEO rankings or checkout reliability.
Solutions
Executed a phased migration with 301 redirect mapping and parallel checkout testing before full cutover.
Business Results
+58%
Conversion rate
-27%
Cart abandonment
+22%
Avg. order value
Image Gallery
“It finally feels like our website belongs on the same shelf as the brand. Sales followed almost immediately.”
Yasmin Cole
Founder, Loco
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